Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, . Brandwashed is at its best when Lindstrom uses his extensive client experience and list of contacts to provide a peek into corporate branding efforts. An insight. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyMartin Lindstrom. Brandwashed: Tricks Companies Use to.
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Brandwashed by Martin Lindstrom. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars lkndstrom over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard’s bestselling classic, The Hidden Persuadersleft off more than half-a-century ago, Lindstrom reveals: This searing expose introduces a new class of tricks, techniques, and seductions — the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
Hardcoverpages. Published September 20th by Crown Business first published To see what your friends thought of this book, please sign up. To ask other readers questions about Brandwashedplease sign up.
Lists with This Book. Apr 08, Anna rated it did not like it. I had to stop reading this about a third of the way through, because the way this book is written is so off-putting that it makes the author sound like a condescending know-it-all. The book has a very unfortunate “Hahaha, consumers are STUPID” tone to it, and as a result it feels like you are being talked down to as you ostensibly learn about the “tricks” that companies use to make you buy things.
There is also an infuriating digression in chapter 2 on Big Pharma, in which the author heavily i I had to stop reading this about a third of the way through, because the way this book is written is so off-putting that it makes the author sound like a condescending know-it-all. There is also an infuriating digression in chapter 2 on Big Pharma, in which the author heavily implies that chronic illnesses like Restless Leg Syndrome and Fibromyalgia were invented by drug companies they weren’t ilndstrom make consumers afraid and dependent on drugs, bradnwashed something.
That part is really the same played-out conspiracy theory bull about Big Pharma that everyone has heard a million times, and I think Lindstrom’s lack of originality here is pretty damning.
It’s also too bad that Mr. Lindstrom thinks that people like myself with conditions that Big Pharma capitalizes on BIG difference from “makes lindsgrom to sell medicine,” right?
Then again, maybe it would be better if we didn’t–at least then we wouldn’t give this author’s book-length condescending tripe and lack of nuance an audience. Sep 04, Tina rated it did not like it Shelves: I stopped reading this book about two chapters in because it seemed to be full of hooey.
For instance, there’s a chapter section about manufacturers fooling people into thinking things are fresh, such as by telling people to refrigerate ketchup. But I don’t know anyone who thinks marmalade is “fresh” as they suggest everyone does. He says it’s the tartan caps which fool us into thinking the jars were flown in from Scotland last night, since everyone knows marmalade originated in Scotland.
Am I stopped reading this book about two chapters in because it seemed to be full of hooey. Am I missing something? I thought those were checkered ’50s tablecloths. You boil fruit with pectin, jar it lindstrok and it lasts forever! But I put the book down when they suggest those seals on packages are just marketing gimmicks to fool people into thinking their food has lindstdom untouched by human hands. I was around when Tylenol was tampered with.
Before the Tylenol episode, no seals on packages; after the Tylenol tampering, tamper-resistant seals on all packages. Who thinks these are just keeping someone’s “dirty mitts” out of their food?
There were some things in here that might be true, but I can’t trust the book any more. Maybe ketchup doesn’t need to be refrigerated.
How about BBQ sauce and jelly? If so, I’m pretty annoyed that I’m wasting fridge space just because marketers want anyone to think their ketchup is fresh. Holy smokes, people, it’s canned tomato paste and sugar! I thought lindstrrom might get moldy, but I’m under no illusion it just came out of the field. Part of the reason I couldn’t relate to most of his assertions might be that I don’t watch commercial TV.
Maybe I’m out of touch with what people will actually believe today if they have it hammered in for hours a day.
View all 6 comments. Jul 03, Jeanette “Astute Crabbist” rated it really liked it Shelves: You’re even more of a sucker than you branfwashed you are.
The more plugged in you are, the more susceptible you are to the sneaky tactics of those who mold opinions and lindsrom habits. Ditch that cell phone! Stay off that Facebook account! Keep a few more secrets. Be more discerning and less impulsive. View all 7 comments. Nov 28, Kayla rated it did not like it. Don’t read this book. It has no ‘trade secrets’, no new information. It just reads like a compendium of blog posts from the past few years. Basically, Lindstrom is a salesman, not a scientist.
He makes a lot of overblown rhetorical claims, then cites studies which fail to support them. For instance, he says that advertisers brainwash children even in the womb!
But the research he cites only Don’t read this book. But the research he cites only shows that children recognize brands and prefer branded to plain packaging. There is no evidence that children have strong preferences for specific brands, or that childhood brand preferences persist into adulthood. Morever, Lindstrom doesn’t recognize the role of free will as befits an ad man. He thinks that the brands we prefer have to do only with how many ads we see, not with our personal preferences.
Brandwashed by Martin Lindstrom | : Books
Again, no evidence for this. Altogether a deeply unscientific polemic type of book, more like the work of Michael Moore than any real cultural criticism. Apr 07, Dani Peloquin rated it it was amazing. For years, I have tried to find a book that made me gasp as many times as Freaknomics did.
I remember thinking about that book years after I read it I tried Super Freakanomics and other books that people thought were comparable but none of them made me gasp and do a triple take.
This book does for marketing and advertising what Freaknomics did for economics and Fast Food Nation did for food. It made my brain hurt in a way far For years, I have tried to find a book that made me gasp as many times as Freaknomics did.
It made my brain hurt in a way far surpassing the brain freeze of milkshakes and Slurpees. In fact, it has taken me over a week to even sit down to write this review because I have been too busy telling all of my friends to pre-order their copies! It say that Lindstorm knows that ins-and-outs of marketing is to say that Steve Jobs can use a computer. Here he takes us behind the scenes to show the reader how companies use MRIs to figure out the areas in the brain that they want their marketing to hit.
He tells of how advertising can affect use before we are even born; how smells that our mothers experienced when pregnant with us can condition us to buy certain detergents and eat certain foods. He explains why panic and fear sells more than happiness and peace. Lindstrom gives credence to the idea that people can be addicted to their smartphones and lip balm.
Tactics of using nostalgia to buy a certain brand of soda or candy bar are explored. What does Justin Bieber and the British royal family have in common? I could go on for pages and pages about this book but at about pages, this book can stand for itself. Once I finished this book, I immediately ran out and bought his other book which I now know is a marketing ploy.
I know people will be talking about this book for years to come. I know I will! This is one gread read for people interested in marketing, behavioural studies, psychology etc. A number of things already published elsewhere but there is also a lot of new good illuminating stuff incorporated.
Buy Buy Baby – When companies start marketing to us in the womb 2. Peddling Panic and Paranoia – Why fear sells 3. Buy It, Get Laid – The new face of sex and the sexes in advertising 5.
Und This is one gread read for people interested in marketing, behavioural studies, psychology etc. Under Pressure – The power of peers 6. Oh, Sweet Memories – The new but also old face of nostalgia marketing 7. Hope in a Jar – The price of health, happiness, and spiritual enlightenment 9.